The end of the year is like that summaries as a time to make predictions. Below are some thoughts on what could happen in the Estonian video marketing scene in the new year - read through and think along.
Horoscope 2012
January: Live Internet broadcasts of non-televised events are gaining momentum. For example The Estonian Basketball Association is already testing such an option for G4S basketball championship games.
February: From Simpel Session 2012, there will be an internet broadcast with the largest audience (in Europe).
Continues, which started successfully in 2011 Minus a million project and Tartu Marathon (in the event that occurs) must be at least 10 (GoPro) taken with a camera video of the participant.
httpv://www.youtube.com/watch?v=8AF4XWrO3RI
March: Password 2012 online video marketing will be discussed for the first time at the conference. There is also (retrospectively?) the possibility to watch the presentations online (for a fee?).
April: Inspired by the previous one, the first video series intended only for social media will be created by some well-known brands in Estonia, which will receive a lot of attention.
When creating a video for a client, it becomes natural for leading advertising and marketing agencies to first share it on the subscriber's video channel, i.e. the client becomes the owner of the video.
Several cool videos will definitely come from the spring From the fifth season of Soomaa, rafting on the Jägala river and Get off the marathon. I wonder if anyone also uses this opportunity in terms of marketing?
May: More and more conference centers and hotels are starting to use video capabilities both in the form of live broadcast and follow-up coverage. Also high school graduates 12C and other classes are leaving more and more traces of themselves in the old school in the form of videos.
June: Tourism student of UT Pärnu College completes his thesis video about using Eesti SPAin the marketing of At least 5 Estonian SPAs order promotional videos for themselves, but Laine SPA videos initially remain at the top for certain keywords.
httpv://www.youtube.com/watch?v=tsmkNkblPJY
In connection with the European Football Championship, several marketing campaigns in Estonia are certainly related to video. Maybe some in style too will Zelinski kick the ball into the truck?
July: Some of the bigger summer events will do Babah Productions the first 360-live broadcast. Transfers can also be easily performed with IPhone 5 and other smart devices, which is why they are filmed by ordinary users Red Hot Chilli Peppers concert from Lauluväläki watches almost as much money online as on the spot.
August: Sports video marketing continues because the Olympic Games are underway in London (25.07-12.08.2012). what is happening in Tallinn street basketball final stage "Tallinn Open 2012" will probably watch HD lives even more viewers than in 2011 in the year of the capital of culture.
Certainly, there are significantly more video recordings from weddings, summer days and other events in the summer of 2012 than from 2011.
September: From SEB Tallinn Marathon the first live broadcast will take place. In addition, YouTube also appears videos of fun participants possibly also time-lapse format (a'la 4 hours in 4 minutes).
October: Bigger players start planning Christmas themed video postcards. For a brainstorm at least 5 video-themed projects are submitted.
httpv://www.youtube.com/watch?v=YRCezdSIca0
November: Estonian political parties start planning for the 2013 local government elections online video campaigns taking practice 2012 US presidential election, in which Internet video has played an important role for many years. By then, the post will be almost 2 years old on the use of YouTube by political parties still relevant.
December: Various mayan doomsday action videos are gaining massive popularity. The more cunning ones also use the topic for (video) marketing, because there is not much to lose.
22.12.2012 – If all is well, those who invested in video marketing in 2012 are at least a year ahead of others. If it's not good - well, it doesn't matter... In addition, one important person has a birthday that day;)
Summary
In 2012, the necessity, simplicity and possibilities of online video will be increasingly understood, and probably a significantly larger part of the marketing budget will go to the production of clips intended for YouTube and other social media. We are also likely to see the first TV-YouTube video sharing.
What do you think?
What do you predict for the Estonian video marketing landscape for the new year? Leave your comment below or Video Marketing Facebook fan page.
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