TOP5 trends and events of the online video world in 2011

December is the month of taking stock, Facebook and Twitter published this year's trends, magazine [digital] brings out the best products of 2011, and certainly Estonian (social media) marketers will blog about their summaries and predictions in the near future.

Since this post is the 100th post of the video marketing blog, it is appropriate with the trends and events of the online video world in 2011 to open the end.


1) The Arab Spring

Literally, online video caused the most riots in events in North Africa and the Middle East, of which it is considered the cause (more precisely, the enabler) Facebook and Twitter, but it was thanks to thousands of phone-filmed clips on YouTube that the whole world got a more objective picture of what happened. Several phone clips even made it to international television news.


In the meantime, spring has become autumn, and for the same reason, recently, for example, Smartphones banned in Syria.

2) Editing made easier

The growth of over 700% of online video content since 2006 mainly shows that making high-quality video has become significantly cheaper and more accessible to the masses. One might even think that there are more video recording devices in the world than people, because the possibility of recording is available both on mobile phones (which have approx. as many as people), on still cameras (digital+mirror), as well as on all kinds of video cameras.

The biggest challenge this year is to make video editing easier for all this mass, because the quality of the video directly affects the number of viewers / shares.

In 2011, several start-up companies entered the market (WeVideo, Magisto), technically improved the possibilities Animoto etc. video (slideshow) environments and recently also launched TripAdvisor TripWow an environment in which the visitor does not need a program on his computer to make a video.

In addition, in March 2011, YouTube realized that their Video Editor cannot be the only choice, and collected various cloud-based video editing programs together: to the page. Professional video producers are not particularly excited by these possibilities, but the affordability and ease of video production for beginners (read: the masses) is definitely the main reason why the rise of the 700% video format will continue at the same pace in the near future.

3) (YouTube) Live

Live Internet broadcasts is one of the rising trends in online video marketing. In April launched YouTube live environment to broadcast live concerts, sports events and other events.

For example TheRoyalChannel through everyone had the opportunity to watch the royal wedding that came together live to 72,000,000 people from 188 countries.

4) Internet vs TV

In addition, it can be argued that this year the internet officially overtook TV (although in my opinion this has been happening for a long time), but studies show that In the US, even television video content is watched more on computers than on TVs.

At the same time, it may be quite difficult to evaluate this confrontation in the coming years, because in addition to watching television from a computer, more and more televisions have the option of watching Internet videos, which means that the most important thing is still video content and probably in the future you will be able to go to Kanal2's "Dancing with the Stars" program with one press of the remote control RayWilliamJohnson to the YouTube channel.

5) Watching video from mobile

This year saw a significant increase in the number of people who watched a video on their mobile phone for the first time.

Mobile YouTube ( is the No. 2 video environment in the world with nearly 400 million views per day (No. 1 is, which is why it could mobile and touch webs at the same time, think about how to convey a message to the visitor via video, because reading and navigating the text, especially on smaller mobile screens, is not the most convenient.


I decided that it does not make sense to make a TOP about Estonia, because even though other social media marketers have also brought out various cool interactive ads and justified the need for online video, in my opinion, nothing very significant has happened in the Estonian online video world this year.

The main criterion of video marketing is regularly producing videos aimed at social media, not sharing TV ads, which is why Tele2, EMT et al adding a background image to their YouTube account does not mean that they use this marketing channel exclusively. However, the fact that big and well-known brands do not contribute to online video (something may have been overlooked) does not mean that nothing has happened, and it is possible that there will be a separate review of's observations, posts and projects in Estonia this year.

If you like the idea, click like ;)

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