How to make money with YouTube (vol.2)?

It must be admitted that it is slowly starting to disturb the Estonian press (incl An eyewitness) coverage from YouTube, which mainly monitors how cat videos and other popular clips to monetize YouTube. Today too Business newspaper news about the TOP25 highest-earning characters on YouTube qualifies in the same field.

Technically, the articles are not false information, because YouTube is a popular place especially among teenagers, even more popular than Facebook. At the same time, if all local media coverage only talks about cats and clicks, marketing enthusiasts and other consumers of media content get the impression that the only way to make money on YouTube is through clicks.

However, one would also expect different articles from a business newspaper and other media with more relevant content, for example, how a small company produced a video with a budget of only 4500.- USD, which brought 12,000 orders in the first 48 hours, or how multinational corporations use YouTube in their marketing efforts.

The VideoMarketing blog has a number of teenage readers who occasionally ask how they can start making money with their video game screen captures. I have often sent them in my 2011 post (the video quality of which I am still ashamed of) “How to make money with YouTube?” to read. However, the ideas presented are still relevant today - you can make money with YouTube in other ways than through the click factory.

It is possible to earn money from YouTube with clicks and cat videos, it is possible that some Estonians are in the same business today. However, the Estonian media could cover other opportunities more and introduce YouTube as a good marketing channel, especially if since yesterday, advertising opportunities are also open to the Estonian market.