From today to tomorrow, KUMU will be organized by Best Marketing BEST INTERNET 2014 a conference where video marketing is also discussed this time. My 15-minute presentation can be recalled in the video afterwards:
httpv://www.youtube.com/watch?v=377UoZJRbBc
Presentation slides can be downloaded from here, key messages:
- YouTube is a social media channel!
- After Google and Facebook, YouTube is in Estonia the third most visited website, but only Channel 13 has more than 10,000 subscribers. Well-known and successful Estonian brands do not offer the viewer interesting video content.
- YouTube's changes can be summarized in three categories - design, technical and revolutionary (YouTube LIVE). To stay up to date with updates, it is worth following: youtube.com/playbook
English 
Estonian