Hundreds of press releases are sent to journalists every day, few of which are copied into the magazine online versions, and even fewer are made into a paper version of the story.
If pictures are attached to the press release, the probability that the story will appear is somewhat higher. But if you add a video to your press release, the probability that the story will be published is already significantly higher.
Of course, the news value of the press release is still the most important thing, but attractive packaging also adds a lot of "news value" to less important events.
There is a special media interest in live broadcasts - for example, a live video broadcast of the "Põltsamaa landfill opening event" can also be received in Aktualnskemer, but the news that "A new landfill was opened in Põltsamaa yesterday" will at best be copy-pasted in the bottom corner of Postimees online.
If you can't make a live broadcast, TV media can also help if you have the morning/daytime news material recorded on a beta cassette and taken to the editorial office for the evening news. Often, TV media cannot send their operators to your event, so being accommodating can pay off. Don't forget that the news is only news of the same day!
Video is becoming a tool that itself is used for press releases - interesting videos automatically receive coverage both online and in television media. So - add a video to your press release and you will definitely increase the media coverage of your event!
If you need a video of your event, get in touch from here!
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