Anyone who has uploaded a video to YouTube wants it to get a lot of attention. If the video is public, in the Estonian sense, a 5-digit number of viewers is already decent, a 6-digit number is a much rarer phenomenon, and only a few individual clips reach to a million views.

The total number of video views on the account is over a million already on about a dozen YouTube accounts of Estonian origin, but more important than the number of views is viewing time (watch time). For example, if a minute-long video has only a few seconds of views, then Google/YouTube does not consider it important, and the owner of the video is not particularly useful either.

The fans are the most important

More important than the number of views of the videos or the time watched, is the number of subscribers to the YouTube channel number of fans. The more subscribers there are on the channel, the more automatically all other statistical numbers fall into place. According to SocialBakers statistics, it can also be seen that YouTube accounts with larger fan bases have more views.

The easiest way to make a comparison is with a Facebook fan page - in the long run, it is always better to have a page with 10,000 fans, whose (each) post reaches 1,000 members, than an account with 100 fans, whose one post can exceptionally go viral and get the attention of 100,000 viewers.

How to get fans?

The first, most important, number one the rule is good content. If the videos are not of interest to the viewer, the probability that he will subscribe to the channel is non-existent. Facebook-like "become-a-fan-let's-raffle-an-IPad" solutions do not work on YouTube.

On the other hand, if you want subscribers to your channel, then say it – add an invitation to the end of the video (directly to the subscribe page, etc.). Almost all FB campaigns invite you to become a fan (although the fact that it is mandatory is not the best solution), YouTube should do the same.

Thirdly - give the opportunity to join the channel directly from the homepage / from the blog etc.

Fourth – cross media. Connect your social media channels, invite YouTube fans to your FB page and vice versa.

Fifth - think how your own motivate top fans or use well-known YouTube personalities for this purpose. For example, if an IT or gaming company took advantage (for a small fee, of course) With the largest fan base in Estonia (22,758 subscribers) HD Tanelit, who would invite you to join another channel in his video, it would be a very easy way to increase the number of YouTube subscribers. Of course, rule no. 1, i.e. the target group, is also interesting in this case good content also the most important thing in your channel.

Summary

Unless you're just planning one video about your business/activities, then YouTube's statistical numbers are the most important number is the number of channel subscribers. Up to a 5-digit subscriber number Less than 10 accounts reached in Estonia.

However, one day there will come a time when ... because more important than a million clicks, more expensive than views, you have to recognize the fans.