Facebook is more and more FaceTube i.e. the world's largest social media environment has taken seriously the provision of video content. The walls are full of images that start to move automatically, and the recommendations have changed to use anything other than Facebook's own video player to upload videos.

For those who are annoyed or annoyed by the autoplay of videos on their Facebook wall increased phone bill, the simple solution is this disable in settings or start only when Wi-Fi is available.

Video producers and marketers have a bigger question - how to get your video automatically played on as many walls as possible? 

Facebook announced in June that video viewing is increased twice in half a year. July started "ice bucket" campaign, where millions of people uploaded their first video. In one day, Facebook gets an average of billion video views.

Facebook wants to offer more video content to its 1.3 billion users, and for those who are already watching, offer it even more – published in June algorithm based on that, those who click the play button more will see an even more moving picture on their wall.

YouTube vs Facebook video?

YouTube video the advantage of loading is its better quality, links outside the environment, easy sharing in other environments (other websites, online media), better findability in the Google search engine and longer-term attention.

Video uploaded by Facebook it gets more attention faster, liking and sharing it is more effective, it is easier for the viewer to become a fan, and the automatic playing of the video brings additional viewers who would otherwise not click the play button.

A few days ago Facebook announced, that will be added to the video public view count, which helps both the owner and the viewer to better understand the most popular clips.

Video content is also important on Facebook because, like YouTube, video is viewing time more important than the comments and likes given to it.

Summary

When producing a video, it is necessary to consider in advance which platform its content is best suited to and to use the platform's technical capabilities for this (linking outside the environment or to other videos, etc.).

Uploading video directly to Facebook has gotten the point across, but not so much the background “deliver the right stories to the right people at the right time", but similar to YouTube to participate online of advertising money in the video world.