httpv://www.youtube.com/watch?v=WQaocc0bUGg
Postman online studied how political parties use the possibilities of social media to communicate with voters. In Estonia, social media mainly refers to Facebook, but blogs are also important. Twitter was politically popular @vaiknedon, who became quite quiet some time ago.
Youtube channels
All political parties have their own YouTube channels through which the video message is broadcast. Following is their viewership ranking with brief comments:
1) IRL – 191,500 views
+ background logo
+ number of subscribers (49)
– linking in videos and video description
– forward to the channel's web address http://!
– MacGyver Thumbnail?
– replying to comments
2) Estonian Central Party – 164,000 views
+ most popular video about political parties (43,000 views)
+ number of subscribers (43)
– linking in videos and video description
– green background and text color in the channel (profile text illegible)
– channel title not added
3) Reform Party – 46,000 views
+ good thumbnail selection
+ color scheme
+ August Bump campaign (+ 31,000 views)
– linking in videos and video description
4) Social Democrats – 14,000 views
+ color scheme
– background color/image
– video titles: Ivari Padar (long)
– linking in videos and video description
5) Estonian Greens – 8,600 views
+ color selection
+ many videos (116)
– video titles: MMK Skorupski 3, MMK_lotman_1.m4v
– linking in videos and video description
6) People's Union Youth – 346 views
– 3 months old channel, 2 videos…
– channel author age 14?
Summary:
Political parties use the YouTube channel mainly to upload their TV ads, which is why over 90% of all uploaded videos are relatively meaningless. At the same time, it is online video that gives political parties and to politicians the simplest and most comprehensive way for meaningful discussion with voters.
United Estonia election school taught that a political party is a sneaker and must be marketed like a sneaker (see 1:40).
httpv://www.youtube.com/watch?v=Flbuf2w99Ek
English 
Estonian