Old Spice is one of the most successful brands in the world of online video marketing thanks to its YouTube videos OldSpice total in the channel 250 million viewst. There are probably few people in Estonia who have not seen the video below, which has garnered nearly 40 million views online:
httpv://www.youtube.com/watch?v=owGykVbfgUE
Christmas campaign
This Monday, the “Old Spice Man” Isaiah Mustafa returned to the screen with a cool Christmas campaign in which he promises to bring shoes to each of the 7 billion people in the world.
The first was a personal (video) gift, and the recipient's reaction was also relatively honest.OMG I Can Die Now“.
After giving the Australians their continent “1.5 gabillion years ago… on Tuesday”:
httpv://www.youtube.com/watch?v=HDMKrtOncRE
… a total of 27,563,169 people have been reached in two days and 12 videos:
httpv://www.youtube.com/watch?v=WjFGsze_1jc
When the last video was a few moments ago from Switzerland, then an interesting question arises, whether and how Estonia is marked in this story;)
An idea
Why shouldn't some Estonian or local brand learn from this to some extent. For example, during the holidays, by raffling off another iPad or other Christmas gifts among your Facebook fans make a video of it and announce the winner only in the video (a'la Santa picks the lucky one from a bag full of names).
Offer some of your ideas in the comments below or on the video marketing Facebook page.
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