Some time ago, an article about how was published in Ekspres The Võru company helps US car dealers to reach customers through the production, distribution and optimization of videos. Although search engines in Estonia are not as important when buying cars as they are in the US market, it is still strange that video opportunities are used so little in the car sales and rental market.
The market is competitive
Cars are sold in Estonia even more than real estate objects, which sales could be increased using video in the same way. For example, there are over 30,000 used and new vehicles for sale on the Auto24.ee portal, while there are approximately 16,000 apartment offers on City24.ee.
Also the car repair market does not use video marketing opportunities, although with simple and affordable tools and techniques you can also get to the first page of Google with car-related keywords.
Rise in search engines
Google Keyword Tool according to the data, the keyword "car rent" is searched over 12,000 times and the keyword "car rent" nearly 10,000 times in Estonia every month.
More than 10 companies buy Google AdWords to get to the top of search results, but the use of videos is practically non-existent, I found it with a quick search AvisAutorent YouTube channel, where the only video was uploaded 2 years ago and a slightly better MiniRend promotional video, which is also not properly optimized:
httpv://www.youtube.com/watch?v=vSyrqrJTSDk
The video allows you to be among the first in search engines with very simple techniques, read more about it for free "From the Video Marketing Handbook“.
Trust
According to sellers, many machines on the used car market were previously owned by a 60-year-old German priest who only drove it on Sundays. Generally, it is not possible to reach the seller after the sale.
Those who sell cars honestly and on a daily basis could think about a personal sales video where they can better describe their company and services or the condition and nature of the car.
The purchase of a vehicle is largely an emotional decision, that is, we would rather buy a fast, durable, spacious, etc. car than technical data. Video provides a better opportunity to emphasize the more emotional part of the sales pitch.
Missed opportunities for a purchased TV show?
Several car companies use traffic shows as an advertising channel, perhaps they have bought a few minutes of advertising in a TV program, but do not think about distributing it through Internet video environments.
However, for example the Road Administration uses in the car and traffic show "Stop" have successfully owned video clips on your YouTube account.
Summary
The vehicle rental and sales market is a competitive field in which online marketing plays an important role. While all car rental and sales companies have websites and many also use Google Adwords and other internet marketing tools, the use of video is almost non-existent in the Estonian market.
Video raises attention in Google search results, shows the company reliably and explains sales offers emotionally.
We offer it free of charge to companies engaged in car sales or rental services internet, social media and video marketing short training, affordable video production service if needed. Be in touch from here.
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