YouTube offers its creators with at least 7 videos uploaded to their account a free 2-week learning program that focuses on YouTube OneChannel to the maximum utilization of the design solution.
The course lasts from the 3rd to the 16th. until June 2013. You can register from here.
YouTube OneChannel for everyone from June
Been available for a while The YouTube OneChannel design solution will become mandatory for everyone from June, which is why understanding the new design solution and taking advantage of its possibilities is important for all video marketers.
httpv://www.youtube.com/watch?v=SLn85rGUS_w
The course is called "Maximize Your Channel” and it is meant to be YouTube OneChannel to introduce the design solution.
The course has three main goals:
- How to get more fans or subscribers to the channel?
- How to motivate them to visit the channel regularly?
- How to make the channel visually attractive on different screens?
Those interested are advised to read the study program as a preliminary work The YouTube Creators Playbook.
Example: RockSummer25
Estonian social media marketers are also beginning to understand the importance of YouTube channels, for example, today Postimees shared what last week surpassed the 1,000,000 view limit, RockSummer's YouTube channel on Facebook.
Event marketing through separate YouTube channels is a relatively new phenomenon in Estonia, although videos are significantly better than other techniques in creating emotion.
The RockSummer channel has music videos linked from several other channels, which is a good technique especially due to copyright.
YouTube Designs 2012 vs OneChannel
OneChannel's design is designed to show the channel on different screens (TV, mobile, computer). The previous solution was mainly intended for the computer screen and looked better on it than the new one - compare for example street basketball channel 2012 vs 2013:
Summary
Although YouTube's design solution that has lasted until now, which gives a significantly better branding opportunity on computer screens, is better in the opinion of many, it is not possible to fight with windmills, Facebook's Timeline or YouTube OneChannel against new designs. It is important to understand its possibilities and not be surprised if an even newer design version emerges this year.
YouTube's way of educating users the playbook with different trainings, it is definitely necessary for online video enthusiasts and strictly recommended for a free course.
The new version of the Video Marketing Handbook [2.1] is already in print, but in order to include the best parts of this training program, it will not be released until the end of June.
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