AI influencer is the new reality

Artificial intelligence-generated trend changers are the new reality of social media. Instagram already has thousands of AI-generated personas that are actually pixels, but many of which have hundreds of thousands of followers.

There is nothing new about "virtual people". The most famous in the world, even more famous than Barbie according to virtualhumans.org, from Brazil Lu of Magalu, “started life” on YouTube back in 2009. On IG, he has to date 6.8 million followers.

Direction modifiers created using artificial intelligence

With the development of AI image models, instead of animated characters, characters have begun to act in social media, in which it is impossible to understand whether it is a real person or a fictional character. For example, a 25-year-old model created by a Spanish marketing agency last summer Ouchtana Lopez has already gathered 278,000 followers on Instagram, including a well-known TV star who, not knowing that it was an AI character, asked Aitana out on a date. 

Although Aitana Lopez is not a person but pixels, he earns more than 10,000 USD every month. However, not for myself, but for the AI model agency from Barcelona The Clueless.

Artificial intelligence image solutions have also made other characters more "human", for example, created in 2016, but with 2.6M Instagram followers today Lil Miquela.

Chatbots as direction changers? 

Many companies use chatbots on their websites chatbots, which help customers get answers faster and save costs for the company.

In few on chatbots has its own name, the most famous in Estonia in 2018 Annika, the chatbot who "started working" in Elisa, who answers the questions of thousands of people every day. The first AI solutions have already been created (Hey Gen Streaming Avatar), which make it possible to turn the talking robot into a "person", i.e. Annika will also be able to answer questions in a video in the future. 

But why only Annika? The frequently asked questions of website visitors can also be answered by 50-year-old Nele, who would still calmly explain to older people how to dial on the phone 16115 or 20-year-old Kevin, who would provide solutions to younger questioners in their own language.

Although such "people" do not exist in reality, they could also live their lives on social media. For example, to announce when a new hair dryer comes on sale or when the company is running a campaign.

Think people don't like talking to artificial intelligence solutions? It is the second most popular AI solution after ChatGPT character.ai, where you can talk to millions of already created characters, create them yourself or make them talk to each other. Put Putin and Zelenskii or Albert Einstein and the Nigerian scumbag to interact with each other, for example. Record or direct the conversation. It is possible that this year we will also be able to watch conversations, or make AI characters talk to each other in a video.

2024: AI Direction Modifiers in Video

In 2023, AI image models began to produce photorealistic images that are impossible to tell if there is a person in them or not. For example from here you won't find any real people who exist. However, the end of the year brought solutions where the creation of permanent characters, i.e. artificial people with the same face, became easier. YouTube offers dozens of tutorials on how to create such a character yourself, but you can also do the same to do it with your face picture. 

The biggest development of 2024 will come in AI video. This means that artificial influencers will also start moving and talking. And what if they start doing it in real time, like chatbots? 

The AI direction changer created by the company does not ask for money, does not get sick, does not go on vacation and does not organize any scandal. Although creating such a character is getting easier every day, today it is still the work of more than one person, so it is likely that the first well-known AI direction changer Eestus will be created by one of us today influencers aggregator or other good marketing agency.

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