Video marketer of the year 2014

The end of the year is the time for making summaries and handing out titles, for example, it will be announced at tomorrow's festive gala the best stars and moments of the sporting year. The title of "Video marketer of the year", which gained attention a year ago, will be announced this year as well, and this time the title is also related to the sports year.

Nominees:

1) Song and Dance Party 2014 / ERR

This year's biggest event – the XXVI song and XIX dance party also received a lot of coverage via video. In the process of doing this, a historical step took place Estonian National Broadcasting Corporation's first YouTube live broadcast.

Although the viewership ratings on YouTube could have been higher, because the sound and image quality was better (HD) on YouTube than on the otse.err.ee website, it is possible that the reason was also ERR's (political) decision to ban YouTube videos on external websites.

At the same time, ERR's first YouTube live broadcast was successful 3 days head 100%, and for the first time the Laulupeo videos could also be watched instantly, for example Tõnis Mägi "Dawn" and the repeated "Dawn" has collected almost 140,000 views to date.

2) "Vanamees" who won the Estonian Song on YouTube

Vanamehe's cartoons, which became popular on YouTube, made it into the interlude clips of Eesti Laulu this spring and became in short, more attention than the songs themselves.

On the old man's YouTube account has over 12,200 subscribers and 3.1 million video views, and it is already known that Vanamees will soon be back on the TV screen.

3) Estonian

3-year-old Anna Ovsjankina from Kohtla-Järve, but living in Tallinn, whose YouTube account is called /Estonian, has already finished making beauty and fashion videos in Russian 258,000 channel subscribers / 27 million views.

Video marketer of the year 2014 - SKK

In addition to all the good examples/makers that have been presented and that did not fit into this list, we must also recognize the maker who offered a video solution as an added value to his big event, which has passed 320,000 views / 54,000 unique visits.

Video marketer of the year 2014 is Non-profit sports events organization club, who at the SEB Tallinn Marathon offered the participants the opportunity to see a personal video summary of the marathon, half marathon or 10 km run.

Jooks.ee/video the solution on the website received the main attention immediately after the event, but its visits and video viewings continue to this day.

The personal video solution for the sports event was the first not only in the Baltics but in the entire Nordic countries, and judging by the numbers, the event with 20,000 participants has received more than 54,000 unique visits, that is, there were also many who watched their friends run.